In 2026, Havaianas introduced a new sandal format, bringing the line closer to the fashion world. At the same time, the release of The Devil Wears Prada 2 created the ideal context for this connection. From this, a global launch was developed, featuring takeovers in cities such as New York City, Rio de Janeiro, London, and Madrid. The initiative included products licensed by Disney and was distributed worldwide, positioning the campaign at the intersection of fashion, culture, and lifestyle.
CREDITS
Agency - ASIA Publicidade
Customer: ALPARGATAS HAVAIANAS
Customer: ALPARGATAS HAVAIANAS
CEO - Sérgio Brandão
CCO - Vico Benevides
CSO - Carla Sá
ECD - Rafael Genu
DC - Leticia Haag, Manoel Michael
CCO - Vico Benevides
CSO - Carla Sá
ECD - Rafael Genu
DC - Leticia Haag, Manoel Michael
Creation - Vico Benevides, Renato Jardim, Rafael Genu, Manoel Michael, Leticia Haag
Design - Manoel Michael, Paulo Rogério
Design - Manoel Michael, Paulo Rogério
Puffer typography And Illustrations - Manoel Michael
3D - Studio Pond
Head of Strategy - Maysa Tatikava
Motion Graphics - Murilo Pontes
Media/Partner - Rodrigo Carmo e Matheus Klein
Atendimento - Fabio Lyra
Motion Graphics - Murilo Pontes
Media/Partner - Rodrigo Carmo e Matheus Klein
Atendimento - Fabio Lyra
Production - INDEX Conectada
Fotografia de Moda - MAR+VIN
Fotografia de Still - Xico Buny
© 2026
© 2026
