Unreleased Campaign | Mixed Media & 2D Compositing
Directed by WTFilm, this project was developed as a brand campaign exploring a highly tactile visual language. The animation pipeline required a rigorous hybrid approach, seamlessly integrating 2D motion design with selective hand-drawn elements and physically scanned paper textures. Although the campaign was shelved due to a strategic pivot by the client, this cut highlights the high-level craft and the complex analog-to-digital compositing established during production.
Credits
Art Direction: Fabio Vido
Illustration: Sayuri Uehara
Animation & Compositing: Murilo Pontes